Tuesday, May 26, 2020
Find Out How To Find Sample Of Literary EssayIf you have read the literature in the past and have written fiction then you probably know that it is impossible to find samples of literary essay. This is due to the fact that one needs to learn to write a great essay as an independent writer, and writing a sample is something that cannot be expected to happen.Fortunately for us, now there are a lot of websites that will provide you with samples of literary essays in a number of formats. You may find it difficult at first to find what you are looking for, but as time goes by, it will get easier.The reason why these sites are so helpful to the creative people is because they are built with the idea of being able to provide resources and tips for authors. In many cases you will find that the resources provided will help you gain more confidence when writing a quality piece of essay. In fact, you will see that they have a great deal of information that should help you in the long run.A samp le of literary essay is a short piece of writing that will help you improve your abilities when it comes to writing a longer essay and when you are going to submit it to a school or a magazine. In addition to this, it will also make you feel that you have made a step forward in your quest to get published.These sites will have all the information that you need about writing, submitting, and submitting articles to literary journals that publish essays. It is because of this that it is vital that you take advantage of these sites because they will offer you the best resources to help you succeed.The idea is to submit your work in the same format as you will be using when you write a full-length essay. Writing a sample of literary essay will help you to gain some momentum when it comes to submitting your work and will give you a chance to learn from your mistakes before you submit the work.When you write a sample of literary essay, you will get more confidence when it comes to submitti ng your work to writing magazines and schools. In addition to this, you will have more confidence in your own ability when you submit your work because you have learned from your mistakes before.
Saturday, May 16, 2020
Sample details Pages: 8 Words: 2323 Downloads: 9 Date added: 2017/06/26 Category Marketing Essay Type Research paper Did you like this example? INTRODUCTION The marketing concept is all about achieving corporate goals by meeting and exceeding customer needs better than the competition. The way to do this is for companies to consider what value they are proposing to offer to their customers and once this decision is made, decide how to communicate this message to their customers/marketplace (Fahy Jobber, 2012). It is considered that there are 3 main elements to the marketing communication mix: tools, media and messages (Baines Fill, 2014). DonÃ¢â¬â¢t waste time! Our writers will create an original "Various Forms of Marketing Communication" essay for you Create order This essay is concerned with the outline and critique of the first two of these, tools and media. TOOLS The range of techniques or tools for communication is called the promotional mix: advertising, sales promotion, public relations, personal selling, direct marketing and online promotion (Jobber Ellis-Chadwick, 2013). Whilst marketing as a subject places a lot of emphasis on the promotional mix, research looking at the influence of promotional mix on the sales turnover of an organisation faced with strong competitors indicated that promotional mix only influenced sales by 25% of the change And other factors such as the product itself, pricing and distribution accounted for the larger 75% (Sunday Bayode, 2011). Advertising A paid form of non-personal communication about an organisation and its products (Dibb, et al., 2012, p. 495). Advertising is generally a mass marketing communication technique as its non -personalised message means that it can be aimed at a wide audience. Its key characteristics are that it can help build awareness because it can reach a wide audience. Also, depending upon the media used to advertise, it can create a strong brand position and it can support the sales effort because it raises awareness. However, by its very nature it is impersonal and as such cannot answer specific questions. Further to this, it has limited ability to close a sale as this normally requires an additional interaction over and above the ad itself. There are strong and weak theories of advertising (Baines Fill, 2014). The strong theory assumes that advertising can increase sales for a brand and for a product within that brand, and the weak theory assumes that consumers are driven by habit rather than exposure to advertising communications. Clearly these are two extremes and the reality is that the effectiveness or otherwise of advertising lies somewhere along the scale and is influenced by other factors apart from simply brand or habit. In marketing, it is considered that advertising decisions are those that are most affected by cultural differences and as such it can be extremely challenging to get the right blend of advertising and sales promotion effort (Ghauri Cateora, 2014). Sponsorship and celebrity endorsements are also forms of advertising. Growing interest in celebrities today has led to an increasing use of celebrities in brand and product advertising. Some target markets look to identify closely with their celebrity idols and as such many companies believe that celebrities are particularly useful for targeting a specific market. Evidence suggests however, that campaigns featuring celebrities are not necessarily any more successful than those which use som e other form of creativity to capture a consumer but that the use of celebrities can have an impact on brand and reputation based on their own behaviours (Pringle, 2004), so whilst some research suggests that they do not create as much value as might be thought, other research certainly points to the damage that can be caused by negative publicity surrounding celebrities (Thwaites, et al., 2012). Sales Promotions Sales promotions offer incentives such as competitions and special offers to consumers to try to stimulate a purchase (Fahy Jobber, 2012). These can provide a quick boost to sales but the effects may only last for a short while during the promotional activity and overuse may damage brand image as it can create quality concerns or leave the consumer not believing in the value of the product. Public Relations Public relations provides the opportunity to communicate information without paying for it directly. It is considered to be highly credible because the message is coming from a third party. Depending upon where the publicity is, it can result in higher readership than advertising placements but it does mean that there is loss of control of the content (Jobber Ellis-Chadwick, 2013). In research looking at the use of public relations in FMCG businesses in the UK which traditionally utilise advertising and sales promotion using publicity rather than public relations, it was found that public relations appeared to be gaining in emphasis and expenditure in the firms interviewed for the research (Kitchen, 1993). The research however, was unclear as to the effectiveness of the increased use. Personal Selling This is oral selling directly with the purchaser (Fahy Jobber, 2012). The key characteristics of this type of communication is that it is interactive so questions can be answered and concerns addressed immediately. Because it is a verbal communication, the approach can be adapted depending upon the customer needs. This personal aspect also means that relationships can be established and as such it can have longer lasting effects in regards to follow on sales and complimentary items. Personal selling obviously lead to sales closure but it is costly and time consuming. Direct Marketing Direct marketing encompasses all the communications tools that enable a marketer to deal directly with targeted customers (Dibb, et al., 2012, p. 501). This includes direct mail, telemarketing, responsive TV, door to door and the internet. This is deemed to be the fastest growing communication tool largely as a result of the internet growth (Dibb, et al., 2012). Direct marketing communication can be personalised and its effectiveness can be easily and quickly measured. It is possible to build a relationship through contact and therefore ensure ongoing sales and it is not visible to competitors. However, it is slow and the response rates are often low and it can create annoyance and frustration in consumers if it is incorrectly targeted. Online Promotion/Digital Promotions This is the promotion of products to consumers and businesses through digital media channels (Jobber Ellis-Chadwick, 2013, p. 514). It offers the following key characteristics: ability to reach global audiences with ease, highly measurable, interactive and although not quite as quick as personal selling as it can nonetheless be very rapid and it is easy to adapt, change and react. It can however, be a significant cost to develop an appropriate website and there are security risks to consider. It is also transparent for competitors to see but most companies today however, do have a website that is a key element in their marketing efforts (Mohr, et al., 2010). MEDIA There are a number of classes of media including broadcast which encompasses television and radio, print which is the press and magazines and digital such as the internet. There are other classes such as out-of-home, in-store and other such as cinema and exhibitions but these other classes are secondary in nature as they are more limited in the audience they reach or are able to target (Baines Fill, 2014). Broadcast Television and radio offer the opportunity to reach mass audiences. It is often considered to be expensive but due to the large mass that can be reached it is a relatively low cost and given that it is visual and/or sound based the communications can be effectively brought to life in order to convey the marketing message. Both television and radio can tell stories and appeal to emotions which is more difficult to do with print based media. Broadcast television can demonstrate the product in use but once advertised it cannot be referred to again by the consumer unlike print which can be kept. There are increasing threats to the effectiveness of television advertising today as people are able to use their recording technologies to avoid watching ads. At the same time improvements in digital technologies mean that costs are falling and so even television broadcast can begin to be tailored to smaller audiences who can be targeted by geographical area or special interest groups (Jobb er Ellis-Chadwick, 2013). There are clear signs that television networks are beginning to pay more attention to the viewer complaints about the extent of advertising with many networks such as CBS, Fox, MTV and cable TV in general now showing either lower minutes per hour in ads or the growth in minutes per hour slowing down. This will increase the cost of advertising as there will be less time and space available but it may improve the effectiveness of the ads as the reduced volume may allow consumers to consider those that they do see more thoroughly (Wall Street Journal, 2007). Radio broadcast is clearly sound limited but as such is most effective in communicating factual information and it can be targeted by paying for advertising at specific times of the day. Furthermore, its effectiveness has increased with digital technology which can now allow listeners to view some limited information in their digital displays while the ad is running. Print Print consists largely of newspapers and magazines and is considered to be effective at delivering messages to target audiences (Baines Fill, 2014). Pictures can help show off a product or demonstrate its use as well as words to describe the product and its benefits. It does give control to the consumer in that they can determine how long they want to read the information for. Again though, this is a changing medium as the increase in tablet use means that press is now also delivered digitally allowing for some of the printed information to then be developed into full digital marketing using click through technologies (Jobber Ellis-Chadwick, 2013). Digital Digital media includes the internet, online marketing, wireless, mobile and interactive television. Digital media allows the opportunity for a two way communication. It allows a business to gain feedback and interact with the customer. Digital interactions are high speed, low cost and usually have great clarity. Because space and time in other media channels such as television or print are limited, cost can increase as demand for the space and time increases but space is unlimited on the internet and as such costs per contact with customers actually falls as more and more customers are reached. Within each type of media, the decision on which tool to utilise still needs to be determined. Advertising can clearly use all 3 but they each offer different advantages and disadvantages from a marketing perspective. Digital is relatively cheap compared to broadcast and print as well as being more flexible in that it is easier to update quickly to respond to changes. Internet adverts can also incorporate games and entertainment which is more difficult with regular broadcast and not possible with print. Because internet adverts can be interactive they can also be more personalised and they can be location based. They can advertise something by accessing the location of consumers and targeting them very specifically. Many companies already do this by pinging to mobile phones in the area that the customer is in. The biggest setback to internet advertising is that consumers can view them as intrusive. Pop-ups suffer more consumer complaints than other types of advertising, internet or other (Baines Fill, 2014). Furthermore, research comparing old and new media channels in respect of their attributes and to determine effectiveness found that the traditional broadcast and print channels were still perceived by consumers, including younger consumers, as more reliable and trustworthy in their messaging (Danaher Rossiter, 2011). Further research supports that by Dan aher Rossiter referred to above, in concluding that the most effective advertising channels are the traditional media of television and direct mail and that although these are still the most expensive, the expense appeared to be worthwhile. Radio was found to be consistently effective whereas online display ads were consistently ineffective (Danaher Dagger, 2013). CONCLUSION This is a rapidly changing environment for businesses and their consumers. Some believe that successful companies will engage customers through omnichannel retailing: a mashup of digital and physical experiences (Rigby, 2011). The world today is an offers a wide range of easily accessible information for consumers and businesses and it is easy to imagine how ideas and interactions can lead to greater success for businesses if they can find the right balance to address the consumers and deliver to their expectations. Each marketing tool and media channel has advantages and disadvantages and the reality is that effective marketing should look to an appropriate combination of the promotional mix delivered via a range of media to ensure that it makes the right offer to consumers using the most effective method to deliver its message. References Baines, P. Fill, C., 2014. Marketing. 3rd ed. Oxford: Oxford University Press. Danaher, P. J. Dagger, T. S., 2013. Comparing the Relative Effectiveness of Advertising Channels. Journal of Marketing Research, 50(4), pp. 517-534. Danaher, P. J. Rossiter, J. R., 2011. Comparing perceptions of marketing communication channels. European Journal of Marketing, 45(1/2), pp. 6-42. Dibb, S., Simkin, L., Pride, W. M. Ferrell, O. C., 2012. Marketing: Concepts Strategies. 6th ed. Andover: Cengage Learning EMEA. Fahy, J. Jobber, D., 2012. Foundations of Marketing. 4th ed. Maidenhead: McGraw-Hill Education. Ghauri, P. N. Cateora, P., 2014. International Marketing. 4th ed. Maidenhead: McGraw-Hill Education. Jobber, D. Ellis-Chadwick, F., 2013. Principles and Practice of Marketing. 7th ed. Maidenhead: McGraw-Hill Education. Kitchen, P. J., 1993. Public Relations: A Rationale for Its Development and Usage within UK Fast-moving Consumer Goods Firms. European Journal of Ma rketing, 27(7), pp. 53-75. Mohr, J., Sengupta, S. Slater, S., 2010. Marketing of High-Technology Products and Innovations. 3rd ed. New Jersey: Prentice Hall. Pringle, H., 2004. Celebrity Sells. 1st ed. Chichester: Wiley. Rigby, D., 2011. The Future of Shopping. Harvard Business Review, 89(12), pp. 64-75. Sunday, A. Bayode, B., 2011. Strategic Influence of Promotional Mix on Organisation Sale Turnover in the Face of Strong Competitors. Management Marketing Craiova, Issue 1, pp. 67-76. Thwaites, D., Lowe, B., Monkhouse, L. L. Barnes, B. R., 2012. The Impact of Negative Publicity on Celebrity Ad Endorsements. Psychology Marketing, 29(9), pp. 663-673. Wall Street Journal, 2007. Marketing Media. Wall Street Journal (eastern Edition), p. B.2.
Wednesday, May 6, 2020
A birthmark as referred to in this short story is the Ã¢â¬Å"Differences of temperamentÃ¢â¬ , the inborn traits someone can develop. In Nathaniel Hawthorne s The Birthmark there are many different themes such as, nature versus science, and perfection. We see Aylmer struggle with his own temperament. For him the birthmark becomes the symbol of GeorgianaÃ¢â¬â¢s flawed humanity, which he tries to alternate. Throughout the story, we come across several observances of otherness revolving around Ã¢â¬Å"The BirthmarkÃ¢â¬ . Aylmer, the protagonist of HawthorneÃ¢â¬â¢s Ã¢â¬Å"The Birthmark,Ã¢â¬ takes on the challenge to remove the blemish from his wifeÃ¢â¬â¢s cheek to satisfy his own spiritual strivings and to redeem what he sees as a failed career. The ways in which human perceptions of reality are preordained and tempered by the individuals who appears to be peripheral to the larger conflict between humanism and science; however, they are really at the very heart of it. We see how AylmerÃ¢â¬â¢s sudden obsession with his wifeÃ¢â¬â¢s blemish is essentially referring to his own sense of identity. It seems as if Aylmer has long suffered with the crucial significance in identity issues: how his sense of himself is constituted. In The Birthmark, these concerns are not only the concrete foundation for character development of all main characters. This is reinforced in the character of Aylmer when he literally dreams of eliminating GeorgianaÃ¢â¬â¢s birthmark, fully unaware how accurate his subconscious drama would prove to be. Ironically, hisShow MoreRelatedThe Birthmark By Nathaniel Hawthorne1493 Words Ã |Ã 6 PagesRomantic period authors, like Nathaniel Hawthorne, a prevalent example of a Romantic author from the 19th century, believed that people were getting too reliant on on science. Romantics were literary rebels who wrote about strong emotions, the supernatural, and the power of nature. The writing style of the previous century was known as the Age of Reason, the authors thought emotion was unnecessary; they loved science and wrote a lot of non-fiction. The romantics w anted to remind people that thereRead MoreThe Birthmark By Nathaniel Hawthorne873 Words Ã |Ã 4 PagesThe Birthmark is a story by Nathaniel Hawthorne the carries vast amounts of symbolism in its pages. ItÃ¢â¬â¢s a story that you can pretty much look at anything that is involved and see how it carries some type of underlying meaning that either helps the character development or means something entirely different. The basis of the story is similar to that of Mary ShelleyÃ¢â¬â¢s Frankenstein, which only came out about 20 years before The Birthmark. For the most part the story is about human imperfection andRead MoreThe Birthmark By Nathaniel Hawthorne1511 Words Ã |Ã 7 PagesThe Birthmark Nathaniel Hawthorne like many other writers during the nineteenth century focused their writings on the darker aspects of life. Ã¢â¬Å"The Birthmark,Ã¢â¬ is set in New England and has a Puritan perspective. Aylmer, a well-known scientist, marries Georgiana who has a hand shaped birthmark upon her face. After some time during their marriage Aylmer and Georgiana decided to remove the mark through scientific means. Advancements in science and the ability to change nature were at the center ofRead MoreThe Birthmark By Nathaniel Hawthorne2570 Words Ã |Ã 11 PagesRawan Jabr Professor Stafford English 102 November 9th 2014 Nathaniel HawthorneÃ¢â¬â¢s Ã¢â¬Å"The BirthmarkÃ¢â¬ Ã¢â¬Å"The BirthmarkÃ¢â¬ is a short story authored by Nathaniel Hawthorne and published in 1848. The story is about Aylmer, a brilliant scientist who is obsessed with science and is planning to use his experiments to remove a birthmark on the face of his wife Georgiana. AylmerÃ¢â¬â¢s love for science made him yearn to obtain control of the entire divinity. His wife was among his victims of science that was strongerRead MoreThe Birthmark By Nathaniel Hawthorne1185 Words Ã |Ã 5 PagesAli Qutab Honor American Literature Ã¢â¬Å"The BirthmarkÃ¢â¬ : Essay #4 December 30th, 2015 The Effect of Nature on the Scientific Ego of Aylmer Throughout, Ã¢â¬Å"The BirthmarkÃ¢â¬Å", by Nathaniel Hawthorne, symbolism and imagery are used to show that Aylmer s attempt to perfect something natural is the cause of Georgiana s death and that when man manipulates something as powerful as Nature, terrible things can occur. Aylmer is a scientist whose strives for perfection and is blinded by his love for science, resultingRead MoreThe Birthmark By Nathaniel Hawthorne1707 Words Ã |Ã 7 PagesMany of Nathaniel Hawthorne s stories are based off of morality and is heavily influenced by religious beliefs and women. Hawthorne published The Birthmark, a parable, dark romanticism, at a time when people praised the scientific method and were starting to think science could make anything possible. He set his story about sixty years earlier in the 160-year-long wake of the Newtonian Revolution, in the Age of Enlightenment, when science was gaining recognition. His story argues that, despiteRead MoreThe Birthmark By Nathaniel Hawthorne923 Words Ã |Ã 4 PagesIn Nathaniel Hawthorne s Ã¢â¬Å"The BirthmarkÃ¢â¬ , we find the tragic story of a woman named Georgiana who sacrificed her life for the sake of appeasing her husband, Aylmer. What did Georgiana do that it was more favorable for her to die than to continuing to displease her husband? Georgiana, who was otherwise hailed as incomparably beautiful, had a birthmark on her face. Aylmer desired this to remove this birthmark, which he considered the one thing keeping her from being Ã¢â¬Å"perfectÃ¢â¬ , from her face. In anRead MoreThe Birthmark By Nathaniel Hawthorne913 Words Ã |Ã 4 Pagesstory The Birthmark, Nathaniel Hawthorne used Aylmer and his wife Georgiana to display that no person can be perfect. He does this by using Aylmer obsession with perfection and science. His wife Georgiana beauty is amazing and almost perfect, except for a crimson scar on her check that looks like a hand. Aylmer wants to remove the mark that symbolizes imperfection, sin, and mo rtality; though it could result in death. In the act, he is acting like God. HawthorneÃ¢â¬â¢s argument in The Birthmark is our imperfectionsRead MoreThe Birthmark By Nathaniel Hawthorne Essay1399 Words Ã |Ã 6 PagesThe Birthmark Criticism Analysis The short story Ã¢â¬Å"The BirthmarkÃ¢â¬ by Nathaniel Hawthorne was written in 1843 at the beginning of the largest feminist movement in the United States of America which occurred between the years 1840 and 1920 (National). Furthermore, during the 1830s and 1840s there were many women who spoke out about womenÃ¢â¬â¢s rights. They argued for many changes with one of them being a social change in their duties to be subdominant to males. They rallied around the prohibition by fightingRead MoreThe Birthmark By Nathaniel Hawthorne1081 Words Ã |Ã 5 PagesIn Nathaniel HawthorneÃ¢â¬â¢s short story, Ã¢â¬Å"The BirthmarkÃ¢â¬ , the narrator immediately reveals AylmerÃ¢â¬â¢s unusual obsession to his wifeÃ¢â¬â¢s, Georgiana, hand-like birthmark. AylmerÃ¢â¬â¢s abnormal obsession is so extensive, the birthmark even consumes him in his sleep dreaming of an operation for the removal and cringing anytime he sees it. Georgiana is completely in love with Aylmer that sheÃ¢â¬â¢ll do an ything to make him happy, even jeopardize her own life undergoing procedures to remove the birthmark. Within the narrative
Tuesday, May 5, 2020
Question: Discuss about the Manpower Planning Scheduling and Tracking. Answer: Introduction Microsoft Project is software developed and released by Microsoft Corporation for its users (Products.office.com. 2017). It does not come in the office package along with other software like Word, Excel, PowerPoint, and Access. The users have to purchase and download it separately from Microsoft site. The software had been designed for assisting the project managers for developing project operations, allocating the budgets, making schedule for operations, and assigning resources. The following report had been made for developing the accurate and appropriate analysis of the Microsoft Project software. The report would provide a brief overview of the operations of the Microsoft Project and point out the various versions of the software that had been released till date. The usage and benefits of the Microsoft Project would be evaluated in the following report too. Microsoft Project is software of project management that had been developed and provided by the Microsoft Corporation (Sharma and Pathak 2015). The design of the Microsoft Project is made such that it would help the project managers with the activities of making project plan, resource allocation, progress tracking, budget management, and workload division. The software had become the most dominant PC-based application for project management used and preferred all over the globe. The software comes in 2 editions namely Standard version and Professional version. The project files made on the Microsoft Project Software is stored in .mpp file extension name (Virine and Trumper 2013). The Microsoft Project is largely used by project managers of all scale (small, medium, and large) of projects for planning their project operations. Versions and Updates of Microsoft Project The first Microsoft Project Software was developed in 1984 that was supported in DOS version (Stover 2014). The Microsoft Corporation bought its rights in 1985 and later in the year released its second version. After releasing four versions of the software for DOS platform, the software was redeveloped for Windows in the year 1990 with the label of 1. The following year 1991 saw the development of Microsoft Project for Macintosh and later in 1993 Microsoft Project 4.0 was released for Macintosh (Doskocil 2013). Microsoft Project 4.0 was used commonly and supported Windows 3.1x, Windows NT 3.1 and Windows NT 3.5 and all were 16-bit versions. In the year 1995, Microsoft Project 95 was released and it was the first 32 bit version of the software that was compatible with Windows 95 (Gido and Clements 2014). The successor version of the Microsoft Project 95 was Microsoft Project 98 that had the menu bar similar to all other Office Software of Microsoft. The Microsoft Project 2000 was the first version of the software to be equipped with Windows based package installer files. The Microsoft Project 2002 was built with the product activation function. The Microsoft Project 2003 was developed with integrated Windows XP style icon similar to all other office suite programs. Since then, no major development was made on the Microsoft Project Software (Howard 2013). The latter versions of the software like Microsoft Project 2007 (v12.0), Microsoft Project 2010 (v14.0), and Microsoft Project 2013 (v15.0) were built with addition of macro capabilities and some extra work to the original design of the Microsoft Project. Usages of Microsoft Project The Microsoft Project had been largely used by project managers for planning their project operations (Baumann and Trautmann 2015). The design of the Microsoft Project is made such that it would help the project managers with the activities of making project plan, resource allocation, progress tracking, budget management, and workload division. The usage of Microsoft Project are explained below, Project Plan Development: The main use of Microsoft Project is formation and creation of an effective project plan (Support.office.com. 2017). The project plan would be helpful for developing a proper estimation of the project activities and dividing them in terms of the duration, work, or resources. The Gantt chart is helpful for dividing the major activities of the project among different users. Resource allocation: The allocation of resources is another major use of the Microsoft Project (Baumann and Trautmann 2015). The various activities in the project and their sub activities can be assigned specific resources for the development of project operations. The tab of resource usage and resource sheet could help the users for adding the required resources in the project. Progress Tracking: The use of the Microsoft Project is also helpful in assisting the activity of tracking the project operations (Gido and Clements 2014) The schedule of the project would also provide an appropriate work duration bar chart. The bar chart would help in tracking whether the activities of the project are progressing as planned or not. Budget Management The management of budget information is the most evitable function that had helped a number of project managers for keeping their projects right (Virine and Trumper 2013). The budget management can be done in the Gantt chart section of the Microsoft Project. For example- if the expense of any resource used in the activity is high, the user can minimize the expense by decreasing the number of days the resource is used. Workload Division: the Microsoft Project is very helpful for dividing the workload among the various resources available for the project (Howard 2013). There is also an option for subdividing any activity in between shared resources or group resources for minimizing the load of activities of the project. Benefits of Microsoft Project The Microsoft Project helps the project managers with the activities of making project plan, resource allocation, progress tracking, budget management, and workload division (Microsoft Store. 2017). There are several benefits of using the Microsoft Project such as Interoperability, user controlled scheduling, team planning, generation of reports, and server compatibility. Interoperability: The Microsoft Project is helpful for providing the benefit of storing data in a centralized SQL based database. It had also shown the use of independent projects, and shared pool resources. User Controlled Tracking: The use of Microsoft Project is helpful for developing the user controlled tracking for the users. The development of tracking methods would be helpful for keeping track of the activities of the project. Team Planning: The team planning is helpful for the forming the allocation of team resources for the operations of the project. The team planning would be developed for improving the team operations. Reports generation: The generation of reports had been eased by the deployment of the Microsoft Project for the project schedule. The report section of the Software is helpful for developing the various reports in terms of resources and work package. Server Compatibility: The integration of the server compatibility had been deployed for the inclusion of the Microsoft Project Server. The SQL database can be stored in a dedicated server for the operations of the project scheduling. Conclusion The report had been developed for the accurate and appropriate analysis of the Microsoft Project software. The report completion had been helpful for forming the successful completion of the analysis of the Microsoft Project. The Microsoft Project had been largely used by project managers for planning their project operations and the usages of Microsoft Project are project plan development, resource allocation, progress tracking, budget management, and workload division. The Microsoft Project had provided several benefits to the operations such as Interoperability, user controlled scheduling, team planning, generation of reports, and server compatibility. References Baumann, P. and Trautmann, N., 2015. Resource-constrained project scheduling with project management information systems. InHandbook on Project Management and Scheduling Vol. 2(pp. 1385-1400). Springer International Publishing. Doskocil, R., 2013. Microsoft project as a knowledge base for project management. In22nd International Business Information Management Association Conference on Creating Global Competitive Economies(pp. 1412-1418). Gido, J. and Clements, J., 2014.Successful project management. Nelson Education. Howard, B., 2013.Microsoft Project 2013 Plain Simple. Pearson Education. Microsoft Store. (2017).Microsoft Project - Microsoft Store. [online] Available at: https://www.microsoftstore.com/store/msusa/en_US/cat/Project/categoryID.69407700 [Accessed 2 May 2017]. Products.office.com. (2017).Project Management Software | Microsoft Project. [online] Available at: https://products.office.com/en-in/project/project-and-portfolio-management-software?tab=tabs-1 [Accessed 2 May 2017]. Sharma, A. and Pathak, K.K., 2015. Manpower Planning, Scheduling and Tracking of a Construction Project Using Microsoft Project Software. Stover, T.S., 2014.Microsoft Project Inside Out: 2013 Edition. Microsoft Press. Support.office.com. (2017).View project cost totals - Project. [online] Available at: https://support.office.com/en-us/article/View-project-cost-totals-0d3a2451-fb1e-4ba0-826e-20ee3b3d60cc [Accessed 2 May 2017]. Virine, L. and Trumper, M., 2013. Quantitative Risk Analysis with Microsoft Project.Project Decision and Risk Analysis Whitepapers,2007, pp.1-5.
Wednesday, April 15, 2020
Albert Biersta essays For more than a century, Albert Bierstadts sweeping canvases of snow-capped mountain ranges, radiant sunsets, colorful Indian tribes, and buffalo roaming the plains have captured the public imagination with a Romantic vision of a vast and beautiful continent waiting to be seen, explored, and conquered. Today that splendid wilderness is all but vanished, and with its passing Bierstadts portrayals of the beauty and drama of the Western landscape take on fresh meaning for a new generation of Americans. On January 7th, 1830, in Solingen, Germany, a small town a few miles inland from Dusseldorf, Christina Bierstadt gave birth to her sixth son, Albert. At the time Germany was still recovering from the Napoleonic Wars making it a far from ideal place to raise children. So two years later the Bierstadt family left their home and sailed to America in hopes of a better life. They arrived in Bedford, Massachusetts on February 22, 1832. Soon after their arrival Alberts father, Henry, set up a cooperage shop (a woodworking business that was part of the whaling industry). Alberts two brothers bother followed in their fathers footsteps while Albert choose his own path. It is said that Albert worked at a frame shop, if true this is probably where he first became interested in art. In recorded history, Alberts art career began May 13, 1850, with a publication of an offer to teach monochromatic painting. Soon after the artist had his own studio and began to show his work. Albert was a realis t and painted with oils on Canvas. In 1853, at the age of 23 Albert returned to his hometown of Dusseldorf, Germany to study art. He traveled the Westphalia countryside studying his surroundings, taking notes, and sketching everything the caught his eye. He returned to Dusseldorf that fall where he set to work on large canvases composing and putting together parts of studies he had made. Albert received training and encouragement from fel...
Thursday, March 12, 2020
Can employers determine your social class by looking at your resume This is a strange question, and one you may not have ever asked yourself when submitting a resume to prospective employers. Sure, you assume employers will size you up based on experience and college education. However, recent research has come out that suggests there is an additional factor that comes into play when employers are navigating through resumes: social class. You might ask how employers can find out about something that isnÃ¢â¬â¢t explicitly mentioned on a resume. Lauren Rivera, Professor at the Kellogg School of Management and contributor to Harvard Business Review, set out to answer this exact question. She analyzedÃ the countryÃ¢â¬â¢s top law firms and came to a hypothesis: Everything else being held equal, people from elite backgrounds are more likely to get interviews than their less privileged counterparts. Every year, thousands of students apply for internships at these law firms. Their resumes are virtually equal. They have a good GPAs, great experience, an d are on law review. Who gets the interview? ThatÃ¢â¬â¢s where LaurenÃ¢â¬â¢s research gets interesting.Despite the fact that we would like to think people earn opportunities based on their own merit and hard work, it appears this isnÃ¢â¬â¢t always the case. Based on prior research in the DecemberÃ 2016 issue of American Sociology Review, Lauren found that hiring in top professional services is indeed skewed towards higher class candidates. She conducted a field experiment using the resume audit method, which involves assigning different criteria to resumes and sending them out to employers to see the probability of the candidate being called back for an interview.The question you may be asking is a good one: how do you identify social class on a resume? The answer is via extracurricular activities. Here is a breakdown of LaurenÃ¢â¬â¢s resume items that she used in this field test:Can you identify which student is from a wealthier social class? Obviously, sailing, polo, and classical music are indicators of someone who has enjoyed a more privileged upbringing, whereas someone who is on track and field is less likely to be of that background. The important thing to note here is that all educational and work-related components are virtually the same. The candidates are equally qualified.This is where the results get interesting.Ã Lauren found that employers highly favored higher-class men compared to the 3 other groups (higher-class women, lower-class women, lower-class men). Why did this happen? To explore the issue further, Lauren and her team conducted a follow-up experiment where they interviewed 210 additional attorneys from around the country, asking each attorney to evaluate the same resumes they used in their experiment. The results showed that they favored interviewing higher-class men above all other candidates.The interesting thing about this follow-up study is that Lauren and her team were able to find out why. The attorneys saw higher-cla ss candidates of either gender as being bitter fits for the culture and clientele of large law firms. Interestingly enough, even though higher-class women were seen as good fits, they were rejected because the attorneys believed they would be the least committed to the job of any group. They cited family as being the primary reason a higher-class woman would ditch the job. Overall, the attorneys just didnÃ¢â¬â¢t want to take the risk.These findings tell us that despite our national myth of Ã¢â¬Å"hard work pays off,Ã¢â¬ there are additional factors that come into play. The social class people grow up in can greatly determine what kind of jobs and salaries they are able to obtain. While there is no simple solution to inherent bias favoring affluent men, steps can be taken to mitigate the bias as much as possible. Getting rid of the requirement to list extracurriculars and reducing names to initials are just a few of the important first steps that could make a huge difference whe n resumes are being screened- and could eventually give everyone a truly equal opportunity.
Tuesday, February 25, 2020
Insurance and Cancer Survival - Essay Example When they issue the first policy, the first premiums are usually high since that is the period that the insurance company has the greatest risk. Most cancers have lower risks of coming back when more time goes. The cancer patient often has to talk over the case with their insurance company, which can explain how it will personally affect the cancer patient. When the cancer patient already had a life insurance policy before they were diagnosed with cancer, the insurance company ought to tribute it as normal if the patient were honest about the medical history when they took the policy. The cancer patient might find it quite challenging to increase the value of his policy for some time (Fesen, 2009).Ã It will be easier for the patient to do this than begin a new insurance policy after the cancer diagnosis. If the cancer patient may wish to increase his cover, he could ask his adviser o how to use the option of Ã¢â¬Å"special eventÃ¢â¬ . Some insurers provide this, but not all of it. This means that the cancer patient can increase the cover without underwriting, considering some events that takes place in his life, for example, moving house, marriage or birth of a